Majorel recognized for Innovation and Digitalization in Customer Experience (CX) Services

Madrid, 19 November, 2020 – We’re delighted to announce that Majorel won the coveted Award for “Commitment to Innovation and Digitalization in CX Services” at the IV Technology and Innovation Awards ceremony in Madrid, Spain. The annual awards are supported by La Razón, a leading national newspaper.

From left to right: Manuel Giménez – Minister of Economy, Employment and Competitiveness, Madrid Regional Government; Íñigo Arribalzaga – CEO Majorel Spain, Portugal, Italy & Latin America; and Francisco Marhuenda – Director of La Razón.

During the award ceremony, La Razón highlighted Majorel as "a specialist in providing the best customer experience that allows companies to adapt to digital transformation and make a difference.”

Commenting on the win, Íñigo Arribalzaga, CEO of Majorel Iberia, Italy and Latin America, said: "Having a deep understanding of consumers and the ability to adapt quickly to their needs is the key to generating value for our clients, and that's what we do at Majorel. Our experts help leading brands to develop their digital transformation strategy, from the optimization of the customer journey to the automation of processes and the integration of Artificial Intelligence, combined with the human touch".

The IV Technology and Innovation Awards was chaired by Francisco Marhuenda, director of La Razón, and Manuel Giménez, Minister of Economy, Employment and Competitiveness of the Madrid Regional Government, who highlighted the value of these awards as a recognition of the companies that are most committed to innovation in the transformation of economic activity.

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