New whitepaper: The new digital customer journey in the automotive industry

The automotive industry is facing exciting times. Besides the development of connectivity, autonomous driving and e-mobility, the Covid-19 pandemic has brought attention to a new trend: online car sales.

Due to the Covid-19 pandemic, many people try to avoid personal contact and spend more time doing business online. The perfect moment for original equipment manufacturers (OEMs) and dealers to digitize their customer experience with the goal to offer a seamless and personalized customer journey online.

But how can OEMs and dealers build trust with their customers online? What are the success factors for an outstanding digital experience? And what does the optimum online sales process look like?

Check out Majorel’s free white paper “Online Car Sales: The New Digital Customer Journey In The Automotive Industry” to find out more:

Download free white paper now!

In the white paper you learn:

• What phases the online customer journey in the automotive industry has,
• which touchpoints and contact channels are relevant in each phase,
• how to increase customer satisfaction in each phase
• how to combine the physical and digital world in online car sales,
• what expectations customers have and
• which the main tasks for customer service are.

Online Car Sales: The New Digital Customer Journey In The Automotive Industry

Download Majorel's new white paper for free