Majorel delivers 24/7 Covid-19 hotline to support Moroccan Ministry of Health’s fight against the Coronavirus pandemic

• National hotline operated by 100 Majorel volunteers
• Offering callers health guidance, reliable information and reassurance
• Service swiftly directs potential COVID-19 cases to health authorities for immediate care
• Service helps to reduce pressure on health authorities so they can focus on high-risk cases

Amine Hefnaoui, one of 100 Majorel volunteers supporting the Allo Yakada COVID-19 National Hotline

Majorel, a leading global customer experience (CX) and BPO provider, is making a significant contribution to the tremendous spirit of national unity and solidarity that Morocco is experiencing during the COVID-19 outbreak.

The company has dedicated its full technical and human resources support to the Moroccan Ministry of Health by setting-up and launching “Allo Yakada”, a COVID-19 national hotline that offers a 24/7 information and monitoring service for citizens. “Allo Yakada” literally translates as “Hello Vigilance”, and the initiative is an important part of the country’s National COVID-19 Response Plan.

Reliable information and reassurance at a time of pandemic-related distress

The hotline service – reachable at 080-100-47-47 - is geared towards callers with general questions about COVID-19 and aims to help prevent the spread of misinformation, to reassure callers in a situation of distress, and to reinforce the importance of common hygiene guidelines. Callers who report COVID-19 like symptoms are referred directly to a specially dedicated COVID-19 unit at the Ministry of Health.

Through providing reliable information, helpful advice, and reassurance the hotline service helps to reduce the number of people visiting hospitals merely to check if they are not COVID-19 positive, which happened at the start of the outbreak. This allows the health authorities to focus on the patients already in their care.

Civic-minded volunteers

One hundred Majorel staff members have volunteered to support the Allo Yakada hotline at 4 of the company’s locations in Morocco.  Available 24 hours a day, 7 days a week, the volunteers are currently handling more than 5,000 calls a day.

"Majorel’s support team of 100 volunteers reduces the pressure on the Ministry of Health so they can focus on high-risk cases. We’re truly proud and humbled by the Ministry of Health and Moroccan citizens’ trust. And we are honored to be entrusted with such an important and delicate endeavor in order to fight on the frontline, alongside our national health authorities, against the COVID-19 pandemic. “said Hassan Ghellab, General Director - Majorel Africa.

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