Majorel celebrates first year with key growth milestones

In its first year, Global CX & BPO provider strengthens position as a long-term partner for top brands & market leadership positions in EMEA; extends global reach; and is recognized as a digital leader and innovator.

Luxembourg – February 18, 2020 – Majorel, a leading customer experience (CX) and BPO provider for some of the world’s most respected brands, today celebrates growth milestones achieved during its first year of operations. From extending its global footprint with seven new service centers and expanding into three new countries, Majorel remains focused on delivering exceptional service to its growing base of clients. Majorel was formed in 2019 by the merging of Bertelsmann/Arvato’s and Saham Group’s customer service businesses.

“During our first year, Majorel has seen strong new business growth, which has allowed us to broaden our global footprint by entering into new countries and to expand our global workforce to more than 50,000 people”, said Thomas Mackenbrock, CEO at Majorel. “We’ve seen great traction for our approach of combining the human touch with digital, recently being named by top analysts NelsonHall as a leader in cognitive CX. The outlook for 2020 is exciting, as we seek to further extend our global footprint and strengthen our position as long-term partner for our clients, who are often leaders or digital disrupters in their respective industries.”

Strong Business Growth

One of Majorel’s key strengths is its ability to offer all the benefits of global operational consistency – everywhere – combined with local delivery and vertical industry expertise. This has been demonstrated with strong business growth during its first year with many new clients, plus significant new business from existing long-term clients too. Majorel was able to expand its global workforce to more than 50,000 people and strengthened its position as a sustainable long-term partner for some of the world’s best-known brands.

Extended Global Reach

Majorel’s global footprint currently comprises 29 countries and 36 languages supported. New service centers added include locations in Armenia, Georgia, Italy, Morocco, the Netherlands, and Togo – strengthening its position as a leading provider in EMEA (Europe, Middle East and Africa).  The company has plans for further expansion, specifically in the US, Latin America and Asia.

Proven Digital CX Leadership

Majorel has seen a great response from clients for its approach of blending human touch with digital solutions to materially improve CX metrics and deliver improved operational efficiencies. This includes its development of digitally-enabled vertical solutions and its vision of the Majorel ConnectedOffice™, which seamlessly connects front and back office activities, based upon Intelligent automation and analytics powered by Majorel’s proprietary Enliven® platform. Earlier this month, Majorel was named as a global Leader in Cognitive CX by NelsonHall, a leading BPO analyst firm, confirming its position as a digital leader and innovator.

A natural home for talent & excellence

Majorel attracts the very best people, who are defined by a very particular kind of drive – they’re relentless, resourceful, resilient and agile. And creating opportunities for this amazing talent to perform at the very top of their game is one of its key goals. This is why the company has recently launched the Majorel University. One of its first initiatives is Majorel All-Stars, where 30 outstanding performers from around the world, who embody the spirit of Majorel, will gather in Amsterdam to begin their journey to become potential future leaders of the business.

Read our latest press releases, news articles and features.