Majorel Artificial Intelligence Assistant (MAIA Cognitive), a new solution for next-gen CX

Luxembourg, March 20, 2023. Majorel, a global customer experience (CX) leader, launches MAIA Cognitive, a next generation virtual assistant that leverages the latest developments in conversational AI to deliver seamless CX, as a part of its expanding portfolio of digital solutions.

“MAIA is a new solution in Majorel’s suite of integrated digital CX tools that enables clients in any industry to maximize every interaction with their customers by delivering seamless CX”, said Iñigo Arribalzaga, CEO of Majorel Iberia & Latin America. “MAIA represents a step further in our commitment CX. By combining the most advanced technologies and the know-how of our experts in digital CX, we are reaching the next level of service delivery for our clients and their customers”.

Based on the latest developments in artificial intelligence, MAIA interacts with customers in a natural and dynamic way, through the spoken or written word and successfully solves their needs. MAIA supports any vertical industry, taking into consideration its particular nuances and challenges. This means that MAIA enables clients to optimize customer satisfaction and, at the same time, achieve significant operational efficiencies too.

Eduardo Balseiros, Chief Digital & Information Officer at Majorel Iberia & Latin America, added: “MAIA brings together innovative technologies, deep CX operational know-how, and digital strategy expertise into a single CX ecosystem for acceleration and innovation. Typically, complex solutions like this would entail clients’ engaging with and coordinating several external partners. With MAIA, all this expertise is under one roof, enabling Majorel to offer a bespoke solution that delivers the agility and reliability that clients expect, and the care that their customers deserve”.

For more information on MAIA, please visit www.maiacognitive.com

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