Customer management in the insurance business 2019: It all comes down to personal contact

Discussions of customer management within the insurance industry have long focused on the constantly changing needs of customers, the impact of digitization and the development of a successful customer journey. Two thirds of insurance management executives consider customer experience management in their company to be important or very important. But is this assessment reflected in their companies’ actions? And how do customers perceive the situation?

Big Data and the Creepy Factor

The individualization of society is continuing without pause. At the same time, the rapid pace of technological development is revolutionizing the relationship between customers and companies. These days, advertising can increasingly be tailored to individual customers. This brings with it many opportunities for marketing departments, but it also entails risks.