Utilities & Energy

Increasing customer autonomy

Your customers also want more autonomy to manage their energy contracts and consumption. Majorel supports them with their online account and advises you on how to optimize the customer experience in order to make it more accessible and fluid. Consumption tracking, personal data updating, account management… everything is possible online.

Fully optimized, the customer journey makes it possible to nourish and enrich consumer knowledge. It becomes the heart of an extended CRM, where each contact feeds and enriches the next, allowing our customer support teams to anticipate or proactively answer the customer’s questions or, in the case of self-service, to complete knowledge bases.

Creating special relationships

Orchestrating marketing campaigns for new offers, contract renewal or modification, ensuring your customers are aware of new rates and encouraging them to subscribe… Majorel leads all your campaigns and seizes sales opportunities at each contact and at the right time. Our field of expertise includes the planning of your marketing initiatives as well as the definition of your targets and your communication channels. The ultimate objective is to create very special relationships between you and your customers.

Developing & retaining customers

Whatever the context, Majorel offers you a wide range of tools to win new customers or offer additional services to existing customers. By detecting and understanding your customer’s needs, from monthly bills to boiler maintenance, via online accounts, security diagnosis or even express troubleshooting in less than 12 hours, you can offer them the appropriate service and enrich the relationship you have with them.

Managing customer churn

When we detect that an existing customer is considering moving to a new supplier, we transfer their contract to a specialist “retention” unit, composed of experienced employees. By listening to the customer and their experience, they can make a specific offer and develop a counter-proposal compared to competing suppliers.