Automotive

Customer Service for the Automotive Industry

The automotive industry is constantly evolving. The various fields in the automotive sector are becoming more complex, from the rapid development of electric mobility to self-driving vehicles and the increasing importance of Connected Car technologies.

Customer expectations of the automotive market are also changing accordingly, as is the entire lifecycle of the customer experience (CX), from vehicle purchase and maintenance to challenges directly on the road and related services such as roadside assistance or technical support.

We benefit from deep experience in the automotive sector since 1993 and today serve six of the top 10 automotive manufacturers. We are present in over 20 countries with more than 3,000 employees and are a reliable partner for our clients due to our expertise and years of experience. From simple service inquiries to technically challenging issues, we cover all service areas of the automotive industry. Our employees are trained to deliver excellent customer service, tailored to the needs and products of our clients.

E-Mobility

E-mobility is growing rapidly in all areas – private, corporate, and public transportation. The topics that need to be covered in customer service are becoming increasingly diverse: starting with vehicle selection, through charging vehicles, to proactive remote maintenance of the charging infrastructure.

For the consultative field of electromobility, Majorel has created a multilingual and flexible service structure that ensures seamless customer communication across all channels. Our service portfolio ranges from answering simple service inquiries about charging and payment systems to highly complex technical issues such as repair support for high-voltage systems, which is carried out highly efficiently thanks to the use of state-of-the-art technologies.

Majorel is committed to outstanding customer service that is individually tailored to the needs of clients. Through extensive knowledge transfer, individual coaching, and live charging training, the e-mobility experts at Majorel are thoroughly trained and prepared for the tasks ahead, guaranteeing competent support and a smooth process in this consulting-intense mobility environment.

Connected Services

Connected Services encompass the integration of various digital services that are becoming increasingly important today and are a key differentiator for automotive manufacturers. These include vehicle-related digital services such as driver assistance systems, navigation, information services, entertainment, and vehicle management.

These vehicle-related services create new service fields that need to be supported by experts with technical know-how and a practical understanding of the application of Connected Services elements. Majorel provides tailored solutions that optimally support end customers in practical use cases. At the same time, experts analyze customer preferences systematically and continuously optimize customer engagement based on this information.

Autonomous Driving

In the ever-evolving world of technology, autonomous driving has emerged as a groundbreaking innovation that holds great potential in various areas. Just imagine the opportunities that could arise if the driver could divert their attention from the road and focus instead on work, education, entertainment, and many other activities.

Supported by the smart integration of customer service, the additional time gained can be used to create an efficient driving experience. Making appointments, shopping, attending meetings, or even leisure activities like gaming on the windshield can take place conveniently and, above all, safely. We support our partners with premium customer service for autonomous driving, and gradually explore this highly innovative industry together with them.

Digital Sales

To enable a smooth and unique customer experience when buying online, all processes of the customer journey must be digitized – after all, customers expect the same benefits digitally that a car dealership offers.

With the help of video technology and virtual reality, Majorel can bring vehicles to life in a digital showroom, providing a first-class customer experience. Customers can see every detail of the vehicle from the outside as well as the inside and reconfigure it directly. Majorel covers all process steps of the digital customer journey, from viewing the vehicle, through consultation, to purchase, and the signature process.

New Mobility

Many people today desire more flexible and multimodal mobility options – using instead of owning is the motto. More and more end customers expect vehicles to be available on short notice as well as a high degree of flexibility and are increasingly looking for subscription and usage-based models. To meet changing usage patterns, new approaches must be taken.

We have made it our mission to actively contribute to this trend and have developed a digital customer journey that enables providers of vehicle subscriptions and short-term vehicle ownership models to communicate with their customers in various ways.