By Fara Haron, Regional CEO NAISAUKI & EVP Global Clients
Do you need a chatbot? The four factors of chatbot determination
Lately, it seems like no matter what website you're on, a pop-up in the corner encourages you to interact with a chatbot. Jumping onto the chatbot trend without actually considering whether or not your organization can benefit from its use will result in a clunky deployment that's a deterrent instead of an assistant.
The volume and complexity of customer interactions are key factors an organization should consider before investing the time and money into chatbot implementation. In addition, the projected overall impact of a chatbot should be assessed, and the organization should be ready to take that leap. Chatbots should be deployed with purpose and be able to accurately represent the image of the organization.
Read the full article in Forbes here: Forbes.com